In that case, you’ll also need a voice artist like Susan Bennett to lend their voice to the VA. If you’re making an app, adding a voice command feature is now more essential than ever. One example is voicing a virtual assistant like Siri. You can use voice-over in marketing in several ways. Ways that Voice Over Acting Can Be Used in Marketing Many brands are already using voice marketing, from ordering coffee to hotel booking. Now is when you should adopt tactics and strategies so your brand can reach audiences that use voice devices. It goes to say that now is the perfect time to optimize your brand for voice. If your audience is using a smart device, there’s a good chance they’re already using voice to communicate electronically. There’s Siri, Alexa, and Google Assistant that uses voice-overs in communicating with users. It’s already here, as evidenced by the popularity of voice devices. But it’s not that far in the future anymore. Now, marketing circles are onto the voice market, expecting it will grow by leaps and bounds in the coming years. Optimizing for voice is what you should be doing right now.īefore, it was text, then videos. This means your marketing strategy must focus on social media and search engines, covering not only text and video but voice as well. The fact is that your customer is online. Today, it is also increasingly used in the field of marketing. Voice-over or voice acting can also be used in different ways besides voicing virtual assistants like Siri. Susan Bennett, Karen Jacobsen, and Job Briggs are all voice artists who utilize their voices in various ways. Voice Acting and How It’s Steadily Used in Marketing On the other hand, Karen Jacobsen is known in her home country as the “GPS girl.” Meanwhile, Susan Bennett has also done a lot of voice-over work for Delta Airlines, AT&T, McDonald’s, Coca Cola, and many more. Some people would probably recognize Jon Briggs as the person who voiced The Weakest Link. It’s hard to track down all of the people who voice Siri, but we have identified three – Susan Bennett (the US female version), Karen Jacobson (the Australian female version), and Jon Briggs (the British male version).Īll three are accomplished voice actors. There are male and female voices and different versions all over the world. If you are using Apple devices outside of the US, you know there are other variations of Siri. She was Siri’s main voice until September 18, 2013, when Apple rolled out the iOS 7 update. She was the original female American voice of Siri when it was first introduced on October 4, 2011, on the iPhone 4S. She’s a seasoned voice actress and was also a former backup singer. Siri’s real name, or rather her voice actress’s real name, is Susan Bennett. But if we’re talking about the person behind the voice, Siri would be a brunette, older, but indeed a capable woman. But if you were to look through the Internet, plenty of Apple users share their take of how Siri actually looks like. It’s not as if Apple gave a concrete description of how she would appear if she were a real person. The Siri voice also now sounds more human than that of a robot. Today, Siri’s voice is available in different languages and even has a male version. It’s not a normal speaking voice that you’d expect to hear from a person. Siri’s voice is robotic with a pitch a little lower and not evenly spaced like the natural way people speak. The original Siri voice is that of a woman. Her voice also paved the way for Apple to be one of the leaders in the voice market.
Today, Susan Bennett’s voice is in the hands of millions of people around the world. Instead, she recorded the voice-over for Siri in July of 2005, even before Apple bought Siri. She’s an American voice actress who provided the voice behind voice assistant, although she isn’t contracted by Apple. There hasn’t been any confirmation from Apple, but it’s become evident over the years that the person who voices the original Siri is Susan Bennett. But there’s one thing you must be curious about – “Who is the voice of Siri?”
Its intelligence and abilities have grown over the years, as has the voice acting and voice over industries. Apple didn’t waste time in acquiring Siri, which is now available in pretty much every Apple product. Siri is a voice-controlled personal assistant that first appeared on the iPhone as a standalone app from a start-up company of the same name.